America’s #1 detergent, now even better. This Tide Liquid Laundry detergent now has 10x the cleaning power. The improved formula is reengineered to attack tough body soils. Tide HE Turbo Clean detergents feature smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. The Tide Clean you love is also available in Tide PODS laundry pacs. Based on sales, Nielsen laundry detergent Category stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand Tide Smart pouch packaging makes your laundry detergent more convenient to store and really easy to use; just pour it from the pouch into an empty Tide Bottle or use it directly from the pouch using a measuring cup. Enjoy great cleaning performance from innovative packaging.